Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19

On March 15, 2020, in response to the Covid-19 pandemic, Honduran government unexpectedly announced a state of emergency and mandated immediate closure all businesses. Diunsa closed its six stores. The family-owned retailer had anticipated supply chain disruptions, stocked from alternative suppliers, formed crisis management team. Now, keep business afloat during unexpected retain employees on payroll, company move sales brick-and-mortar stores an incomplete online retail site. third generation family business—the Faraj siblings, their 20’s—led critical transition setbacks. As digital-native millennials, they helped improve website, customer service, operations, delivery short amount time using external resources various technologies. situation stabilized, Diunsa’s leadership asked: How will build momentum for digital transformation turn tactical actions into strategy? can we continue tap our up-and-coming achieve these goals?